CHALLENGE
Members of marketing, sales and product management need a way to put their latest concept/design through a concept test and need a short setup time, minimal data collection effort, and helpful data analysis output.
CHALLENGE
Members of marketing, sales and product management need a way to put their latest concept/design through a concept test and need a short setup time, minimal data collection effort, and helpful data analysis output.
SOLUTION
Created an easy to follow decision-making guide on when/how to use a concept test (above) .
DELIVERABLES
Also developed an all-in-one tool for conducting a concept test; an Excel spreadsheet with user interview protocol, easy-to-input data sheets (for Kano model, rank prioritization, usability survey questions, and unstructured questions), and ready- to-go formulas to quickly execute statistical analysis and compose helpful charts and graphs for presentation.
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